The mobile marketing as its name indicates, more or less used to do marketing via the mobile phone.
Since that communication professionals have understood the benefit they could derive from this object, gently campaigns using this support are emerging.
Indeed, it is a means of communication that fits in the hand, which is constantly with us, which is very rapid, substantial argument when it comes to inform the holders of these particular mobile by SMS. Simple, concise and without frills, this is the SMS short message of 160 characters arriving on your mobile to inform you very quickly such that the ordered book arrived in bookstores.
First, why make communication on mobile phones?
Since the beginning of this new era of communication, those who have had the opportunity to do this kind of campaigns are immediately realized the potential:
- Reading rates very important.
We can say without any claim that the rate of reading a text message varies around 95% to 100%. The rate of reading is of course evaluated on the basis of SMS messages that were received. As a whole little world, when receiving an SMS on his mobile phone, it has the habit of reading. The few cases where we do not read is that the receiving is busy doing something else, we forgot to open it later. Hence a very high level of reading.
- Targeted campaigns.
Campaigns that are made are distributed to contacts targeted to a specific theme. A mobile campaign has targeted a return necessarily more important than a campaign “blind”.
- A rapid spread.
The diffusion of SMS using the tools selected, can be very rapid. Accordingly, the strategy put in place is somewhat different from other communication media which are under a time lag before the first reactions.
With an SMS campaign, the reactions are almost spontaneous and massive. Upon receipt of the message, in general, contacts are made; the calls are made to learn more about the offer. It must therefore have either a good standard telephone or a few people to answer questions and orders, or request the services of a call center to centralize all requests. In all cases, the launch of an SMS campaign, the interlocutors must have all the information in hand to meet as many people quickly.
- A modern and dynamic image of the sender.
It is often found in mobile campaigns that the image of advertisers is described as dynamic and modern. Regild If you want your coat just because you have been called corny, a nice little SMS campaign and it left as 40.
- A close relationship.
It is customary, when receiving an SMS to think that the SMS was received specifically addressed to himself alone. This feeling of reading a text message that is for itself alone reinforces the idea that the advertiser likes us and he wants us to enjoy the offer. Failure to receive SMS on his mobile phone creates a closer relationship with the advertiser. A first step towards a customer retention.
For whom?
The Mobile Marketing, but this may well be interested? Without listing all possibilities, we can say that everyone could use the media to mobile phone communication.
The first condition is still to have contacts who send their messages. Again the list can be long and we say to sum up all those numbers to their mobile customers, subscribers, members who have left their phone number by knowingly (numbers in Opt’In) can make Mobile Marketing.
Some quick examples purely marketing:
- Inform customers of special promotions weeks of sales, back to school, etc. for Christmas.
- Inform customers of the arrival of new products. At best, in connection with what he used to buy up to target and optimize returns.
- Inform clients of exceptional openings including dates and times of openings and closures,
- Provide clients with gifts or a free batch to x first appearing at the store with the SMS
- Offering special packages for Mother’s Day (it is rather then targeting men) for Father’s Day (target women) in these 2 cases, we can also target their grown children if we are lucky to customers have as well.
- Etc..
Generally, they are content to classical communication but more concise (160 characters), shorter and faster. Hence the effort to do at writing the message so that it is impacting and understandable.
